Estimated sales by Best Sellers Rank
For a print book on Amazon.com that holds the rank for a few weeks.
| Rank | Estimated sales | Likely range | How often | How sure |
|---|---|---|---|---|
| 100 | About 7,000 a month | 5,000 to 9,500 a month | About 233 a day | Rough |
| 500 | About 2,200 a month | 1,450 to 3,500 a month | About 73 a day | Rough |
| 1,000 | About 1,350 a month | 850 to 2,200 a month | About 45 a day | Rough |
| 2,000 | About 800 a month | 500 to 1,300 a month | About 27 a day | Rough |
| 5,000 | About 420 a month | 260 to 660 a month | About 14 a day | Rough |
| 10,000 | About 250 a month | 160 to 370 a month | About 8 a day | Rough |
| 25,000 | About 120 a month | 70 to 180 a month | About 4 a day | Rough |
| 50,000 | About 65 a month | 40 to 90 a month | About 2 a day | Fair |
| 100,000 | About 35 a month | 25 to 55 a month | About 1 a day | Fair |
| 250,000 | About 20 a month | 12 to 28 a month | About 5 a week | Fair |
| 500,000 | About 10 a month | 5 to 14 a month | About 2 a week | Fair |
| 1,000,000 | About 4 a month | 2 to 5 a month | About 1 a week | Fair |
| 2,000,000 | About 1 a month | 7 to 18 a year | About one every 4 weeks | Tested |
| 5,000,000 | About 1 a year | Up to 2 a year | Roughly once a year | Tested |
| 10,000,000 | Less than 1 a year | Up to 1 a year | Usually years between sales | Tested |
How to get a useful number
- Use the overall rank in Books from the Product details section, not a category rank.
- Note the rank on a few different days over a few weeks, and enter the average.
- Be careful with a single reading between about 200,000 and 1,000,000. One sale can put a slow book there for a few days.
- Allow for the season. A Christmas book’s rank in December says little about the rest of the year.
- Check several books in a niche. One book’s rank tells you about that book, not about the niche.
How we worked these out
Amazon doesn’t publish sales by rank, so every calculator is an estimate. We used three kinds of evidence, each where it’s strongest:
- Public calculators, for ranks better than 50,000. They fall into two groups that differ by about 2.5 times near rank 1,000. We found no free data that settles it, so we use the midpoint and show the range across both.
- Measured rank changes, from 50,000 to 1,500,000. A book’s rank jumps when it sells. We counted those jumps across about 1,400 US paperbacks using Keepa data. Below about one sale a day, a jump is close to one sale.
- Real sales reports, from 1,500,000 down. We compared a year of KDP sales reports for a small set of paperbacks with their rank history.
These are estimates for one kind of book in one store, checked in November 2026. They’re a guide, not a promise of sales.
To judge a whole niche rather than one book, ColorCraft’s Niche Research reads the top books and gives a verdict on demand and competition.
Book sales calculator FAQ
Sources
- Kindlepreneur: Amazon book sales calculator
- TCK Publishing: Amazon book sales calculator
- Profitable: Amazon book sales calculator
- BookBeam: Amazon book sales calculator
- Keepa: Amazon rank history
Read in November 2026. Also see the KDP royalty calculator and the KDP printing cost calculator.